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Evaluation Practice and
Theory: Up and Down the Ladder of Abstraction
Laura C. Leviton1
Debra Rog presented the 2014 Eleanor Chelimsky Forum address, offering ways to integrate evaluation theory and practice by abundant use of practice examples. These examples illustrate the effective use of the Ladder of Abstraction from semantics, working from the concrete to the abstract and back again.
Keywords evaluation policy, evaluation practice, evaluation theory, theory–practice relationship
American Journal of Evaluation ª The Author(s) 2015
Reprints and permission: sagepub.com/journalsPermissions.nav
DOI: 10.1177/1098214015573070 aje.sagepub.com 1 The Robert Wood Johnson Foundation, Princeton, NJ, USA
Laura C. Leviton, The RobertWood Johnson Foundation, Route 1 and College Road East, Box 2316, Princeton, NJ 08543, USA.
Email: email@example.com 238 American Journal of Evaluation 36(2)
The Eastern Evaluation Research Society founded the Eleanor Chelimsky Forum specifically to improve a dialogue between evaluation practice and theory. For her presentation to the Forum and her article for American Journal of Evaluation, Debra Rog explored three themes, namely, infusing evaluation theory into practice, infusing practice into theory, and steps that the evaluation profession is taking to integrate the two. Integrating them is a vital function, important for any field of inquiry.
Aristotle first made the formal distinction between episteˆmeˆ (theory) and techneˆ (practice), and the
Stanford Encyclopedia of Philosophy notes that they have ‘‘an intimate positive relationship’’ (Parry, 2014). As Pressman and Wildavsky (1984) put it in their seminal book on implementation, there is an important difference between ‘‘knowing that’’ certain features are desirable and ‘‘knowing how’’ to do anything about it. Knowing both theory and practice denotes excellence in evaluation. Debra’s article exemplifies this kind of excellence.
Infusing Theory Into Practice
Debra outlined how program theory, social science theory, and evaluation theory help us make sense of the evaluation context and offer guidance about how to create more successful evaluations. Her examples infused theory into practice very well indeed. Debra’s application of social science theory in the areas of small group participation and psychological ownership represent important tools for the evaluator’s tool box—they very directly help evaluators get high-quality data from stakeholders, settle on an evaluation question (where possible), and prevent derailing of the process. These observations represent generalized knowledge for evaluation practice! Debra’s ‘‘cupcake intervention’’ (to make sure that program staff feel appreciated) had an undeniable impact on data quality, although by itself it would be deemed too concrete for theory. Yet, as one of a set of activities under the more abstract rubric of ‘‘program staff engagement,’’ it was a brilliant addition. Her illustration of evaluation theory was even more compelling. Evaluation theory recognizes the dimensions of knowledge and utility. By engaging homeless shelters directly, rather than sitting on an evaluator’s ‘‘throne’’ to accept whatever participants were offered, Debra worked to assure a high-quality sample of participants so that better knowledge and utility were assured. This example drives home not only her identification as an evaluator but also the way that concrete practice impinges on our general understanding of what constitutes good evaluation.
Infusing Practice Into Theory
One of the five dimensions of evaluation theory that Shadish, Cook, and Leviton (1991) discussed was practice, so it sounds circular to say one should infuse something into itself. Yet this aspect of evaluation theory needs much more discussion and amplification. As Debra pointed out, expertise in evaluation is an individual professional’s generalized knowledge about practice, that is, the ability to recognize contexts and draw upon a wide ranging repertoire of responses. It is not too far a step from individual expertise, to more general, shared knowledge about evaluation. Theorists ranging from
Weiss, to Rossi, to others in the current day, derived many of their ideas from their extensive experience of evaluation practice.
Debra distinguished general evaluation expertise from content expertise. We need a mix of both, just as an evaluation team could use collective expertise in sampling, management of data collection, writing of reports, and stakeholder engagement—evaluators have different strengths, but together they can offer better evaluation capacity (Leviton, 2001). Content expertise is often an indispensable part of the mix, however. In my experience of overseeing over 100 evaluations in my current role, I can state that it is sometimes disastrous to give evaluation contractors ‘‘on-the-job training’’ in a content area for which they lack familiarity. Debra described her ability to recognize patterns in the area of homelessness that a generalist simply could not do. Sometimes it is helpful for evaluators to